| Calypso Media Group
has been serving clients across the United States since
1997. Who
are we? You may hear us called Media Depot or
Media Max or Calypso Advertising. We are all of the
above. Calypso Media Group is a publicly traded
advertising company (OTC-BB:
CALY).
All our company's fall under the Calypso umbrella.
Media Depot is known by our dealer group and is our customer
service agency. They handle all aspects of dealer
relations and execution of the media plans. Media Max is
known by the media and handles all media buys and media
planning. Each entity is designed to streamline the
advertising process and to give you the best service and
marketing plans available.
 What
do we do? Calypso Media Group is a full service discount advertising
agency specializing in planning, buying and placement of
media at affordable prices. Calypso specializes in
working with individual dealers and managing their co-op
advertising programs. We work with the manufacturer
and the dealer to create an advertising plan that satisfies
co-op requirements while still branding the dealer. We
handle all aspects of advertising from media planning, to
media buying, creative development, media placement and
customer service.
What makes us
different? Getting the most from
your advertising budget is a never-ending challenge and
Calypso goes to the source to negotiate the best deals for
your business. We are not your typical agency.
Most agency just place your advertising and add on their
commissions. This is not so with Calypso.
Calypso goes to bat for our dealers to aggressively
negotiate the lowest rates or the most advertising for the
dealer dollars. Dealing nationally,
regionally and locally with clients large and small,
Calypso's experienced staff can stretch your advertising
dollars delivering more reach and frequency for your
advertising campaign.
How do we do it?
Media Buying Power! We have worked with hundreds
of manufacturers and dealers across the country with their
coop advertising. Because of this experience and the
large number of clients, we are able to bring more money to
the table when negotiating with the media than an individual
dealer can do by himself. So what you have is power in
numbers which results in discounted rates or increased
advertising. When we come to the table we have a
bigger piggy bank collectively with all our clients, which
increases our buying power.
How do we make
money? Through
our negotiations with the media. We negotiate our
rates to be included in the discounted rate that the media
gives us. This is really a no lose situation for a
dealer. The dealer will not pay anymore than they are
currently paying and we do all the work for them.
Sound too good to be true? It's not.
Here is an example to
help you understand:
Dealer A has a $100
rate per ad on the radio station. Calypso comes in to
negotiate on the dealers behalf with the station and says we
appreciate that you want $100 for the ad however because of
our other clients in this market and the research that we
have conducted, that $100 ad is really only worth $50.
So we give you the dealer the ad at a discounted rate that
includes our fees. Our pricing varies depending on the
market and the negotiated rate. Regardless, the dealer
wins because they will never pay more than they were already
paying That is part of our NO LOSE POLICY.
What is our No Lose
Policy? The no lose policy simply means that we
would rather shake hands and part as friends than give you a
deal that you are not happy with. We will only take
you on as a client IF we can help you 1) Buy at a less
expensive rate on your media purchase (at least 15% and up
to 50% off) than you are currently paying, or 2) Buy more
audience with the same budget (typically 35% to 45%
increase) or 3) Both (buy less expensively and with greater
exposure.
If we are unable to
help you in any of those areas then we simply let you the
client know of the situation and let you decide if you would
still like to use our services. Often, we are chosen
anyway because of the potential timesavings we represent by
doing all the work for you. 9 times out of 10 we are
able to achieve our goals of discounted pricing or increased
exposure. Find out if you are buying well by allowing
us to do a Free Media Analysis
of your current media purchases. This is no obligation
report card of the quality of your media buys.
Bottom Line:
If we can't save you money, we won't cost your money!
 How
are you all-inclusive? Calypso is able to handle ALL
aspects of your advertising. When we give you a price
it is an out the door price with everything included.
We will not charge you additional hidden fees or hourly
rates. Whatever the price quoted is the price out the
door for the entire project including creative, commissions,
printing, mailing, placement or postage. The bottom
line is you get an all-in-one out the door price.
Plus, we are a one-stop shop for all of your advertising
needs. Check out all of our
services.
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